Disney’s Magic Band will roll out later this year to unlock Magical experiences for guests #DisneySMMoms

May 10, 2013 1 Comment »
Disney’s Magic Band will roll out later this year to unlock Magical experiences for guests #DisneySMMoms

Day 2 of the Disney Social Media Moms conference kicked off with Walt Disney World President George Kalogridis talking about the changes and transformations planned for the Walt Disney World and one of them is Magic Band.


Imagine if you can wear a band on your arm and it’s your park tickets, room key card and has all your special magical experiences outline in your band on your arm?

George said the new technology is coming this fall.

The magic band will become a guest key to unlock the magic.

The Magic Band will connect the room key, your park tickets and will be your key to your fast pass,and  photo pass. George said Disney World will roll out the Magic Band and My Magic Plus.


Magic Band

The technology has been tested and many component to magic plus has been rolled out already. George said at the conference that turnstiles will be replaced to be “touch points.” Guests will also be able to touch and make payments through these devices and much more.

“It allows the Disney cast to interact more meaningful with guests and deliver great Disney experiences,” George said.

“It will change the way guest experience Disney. There’s something new to see just about every time out guests visit us!”

The bands are made of a smooth material that is hypo-allergenic, heat resistant, and waterproof. Also the sizing of the bands will be easy to customize for adult and children. 

George also spoke about the new changes to Disney World including Disney Springs at Downtown Disney, updates to Fantasyland including the 7 dwarfs mine train, A Pirate’s Adventure: Treasures of the Seven Seas, which will debut at Magic Kingdom Park this summer,

pirate adventure

And there are plans t0 build Avatar Land, a themed area at Disney’s Animal Kingdom in Florida based upon the film franchise by James Cameron. Construction begins this year and is expected to  open in 3 to 5 years.

Disclosure: I attended the Disney Social Media Moms conference, received discount park tickets, hotel stay and gifted with several products from sponsors. But all opinions are my own.


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One Comment

  1. Meghan @YeahLetsGo May 10, 2013 at 11:03 am -

    This is awesome Seems like what they already do with your Tickets (the cards you swipe) now though.